I remember my father saying that one thing he learnt early on in his sales career was not to discuss religion or politics and that you could have a corner shop proprietor say, "What do you think about this politician?" and that the response was, "Just before I answer that, let me ask you something. What do YOU think about that politician?" And to agree with whatever they say.

Many corporations that want to sponsor World Pride or whatever don't do so because they genuinely care but because they see it as an opportunity.