I can bring in two examples. If you had gone to my old high school when I did, and read the guidance officer's column (one day he said that one of the things he hated was having to say no, and another that it gave him no pleasure whatsoever to say, "I told you so.") you would think he was a nice man but if you met him, you would wonder if he had a personality disorder or was two-faced, as he would listen to anything you said and then chortle at you. He told me that I shouldn't do Economics, but I narrowly missed out on an A at the end of Year Twelve (I did well in Year Eleven, too) and hummed about Modern History and Japanese, but I proved him wrong and he didn't say to me, "Oh, I'm sorry, I was wrong about you," he would find some other way to put you down.
I remember reading the musings that went into a book by a ridiculous doctor who claimed that men and women couldn't be platonic friends and that people should concentrate on their own, he said gender, I say sex. He mentioned the Aborigines having Secret Men's Business and Secret Women's Business, but he completely ignored the context. Secret Men's Business was related to a circumcising a boy or initiations into manhood, and the same with Secret Women's Business, such as women having their periods, and birthing rituals, not the Aborigine men saying, "Oh, no, you can't talk to any women except your wife or the bride chosen for you by the tribe."
This ridiculous doctor also claims that you need a family, to which I say, family does not have to be biological. And nor does family have to be mum, dad and 2.4 kids.
I also say that writing may seem impersonal but it's based upon the ability of the writer to connect to the reader. There are some writers who are bland, there are some writers who can write many books and articles for the masses, yet, they're talking to you, and they're talking to the person beside you.
When you write, I feel like you're talking to the readers as a whole, but you're also talking to them as individuals.